Don’t write to an audience. Act is if you’re talking to ONE person and write accordingly.
Nobody likes a know-it-all. The more personality you can show in a blog post, the better. You’re not writing for your college English professor. You’re writing for the amusement of the reader. That’s a big difference.
I don’t believe in “writer’s block.” However, I do believe in “writer’s procrastination.” I avoid procrastination by playing a game with myself. I unplug my laptop and start writing. I have an older laptop with a short battery life (about…
It could be tempting to stuff keywords in the title or copy of your blog post in hopes Google will rank you for a specific keyword. Stop that right now. It’s not 2007 anymore. Today, you need to write for…
Be extremely precise. Is your audience male or female? Young or old? Poor or rich? Educated or high school dropouts? The more specific you are when creating your market persona, the better.
Blogging is like working out. If you avoid it and have a bad attitude, blogging becomes like a chore you never want to finish. However, if you have a good attitude and realize that blogging is not a life-or-death exercise,…